There’s a reason American calls it flight 1. The transcontinental route from New York to Los Angeles has always been close to American’s soul, the choice of Hollywood stars, business leaders, and tomorrow’s innovators. In recent years, some of that lustre had faded. But in 2014, American introduced all-new airplanes that offer an international standard of service.
We looked in the archives and discovered that American actually pioneered nonstop flights from coast to coast. Not only that: American had commissioned an advertising campaign featuring the stars of that era shot by the legendary Milton Greene. They had pictures of Audrey Hepburn. Alfred Hitchcock. Martin and Lewis. Marilyn Monroe. Gregory Peck. Grace Kelly.
American finally had transcontinental service that lived up to its incredible legacy. We created a campaign to match.
“In 1953, we invented transcontinental service. Today, we perfect it.”
To reach entertainment and business leaders who treat flying coast-to-coast like a daily commute, we created high-impact print that ran in publications such as the Hollywood Reporter, Variety, and Billboard just in time for the Oscars. The booklet pictured here is one example.
Short prerolls narrated by Jon Hamm compared the service of 1953 with the luxuries of today.
This rich unit took over the homepages of entertainment Web sites including Variety, Hollywood Reporter, and Deadline.