There’s all kinds of good sciencey stuff that goes into a bottle of Castrol GTX. But it’s all way too complicated for the layperson — say, an advertising copywriter — to understand. Just about the only way to get your head around GTX is through a few well-chosen analogies.
“Like a mermaid’s song to a lonely sailor.”
The cutdown kicks the analogies into hyperspeed, going from Joe Friday speed to John Moschitta speed.
We also did a version for South Africa, and we traveled all the way to Long Island to shoot it. A “braai” is a barbecue.