Cameron Fleming. Copywriter.

 

The Keg: Why Not Tonight?

Dates don’t matter. People do. After all, if you care about someone, why would you only celebrate them on their birthday? Why would you only celebrate your business associates after they sign the deal? Or only tell your mother you love her on Mother’s Day?

The Keg is a place you can go to feel celebrated any day of the week, any time of year. You don’t need a special occasion to feel special. We captured that spirit in a new tagline, The Keg’s first in 20 years: Why not tonight?

ACD/Copywriter: Cameron Fleming / Senior Art Director: Ryan Walton / Creative Director: Matt Hassell / Director: Jon + Torey

“You always feel celebrated at The Keg. Why not tonight?”

“364” :15

ACD/Copywriter
Cameron Fleming
Senior Art Director
Ryan Walton
Creative Director
Matt Hassell
Director
Jon + Torey

“Tuesday” :15

ACD/Copywriter
Cameron Fleming
Senior Art Director
Ryan Walton
Creative Director
Matt Hassell
Director
Jon + Torey

“No Reason” :60

Copywriter
Claudia Kloc
Art Director
Caroline Sierra-Bornais
Senior Art Director
Ryan Walton
Associate Creative Director
Cameron Fleming
Creative Director
Matt Hassell
Director
Jon + Torey

“The Most Canadian Word” :30

For Canada’s 150th birthday, we asked Keggers to name the most Canadian word.

ACD/Copywriter
Cameron Fleming
ECD/Art Director
Laura Kim
Chief Creative Officer
Matt Hassell
Director
Kobina Ntiri
Home