Cameron Fleming. Copywriter.

 

Nikon: We Live for This Moment.

In a category too often dominated by megapixels and zoom factors, it was a simple brief: craft a love letter to photography. This campaign is dedicated to the photographers and filmmakers who have always been Nikon’s audience and inspiration. Not only is this Nikon’s moment; it is also theirs.

Copywriter: Cameron Fleming / Art Director: Jorge Bache / Creative Directors: Larry Platt & Tom Sullivan / Director: Matthias Zentner

“We live for this moment, when more stories are told through images than ever.”

Print

The print campaign dared to let Nikon’s legendary image quality speak for itself. We included some of the details of the image photographers are always interested to know.

Copywriter
Cameron Fleming
Art Directors
Jorge Bache
Heather Han
CD/Art Director
Catherine Abbenda
Creative Directors
Larry Platt
Tom Sullivan
Photographer
Matthias Zentner
The moment the image in your head appears in the viewfinder.
The moment your perspective shifts to wide angle.
The moment a deep friendship is revealed in shallow focus.
The moment lifelong stories live in a single frame.

NIKKOR

Experienced shooters know a new lens can make as great a difference to your photography as a new camera. This print ad for Nikon’s NIKKOR lenses reveals how new glass can shake up your perspective on the world.

Copywriter
Cameron Fleming
CD/Art Director
Catherine Abbenda
Creative Directors
Larry Platt
Tom Sullivan
Photographer
Joe McNally
If you want to change the way you see the world, change your lens.
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