Cameron Fleming. Copywriter.

 

I’ve done

2015 – today

Associate Creative Director/Copywriter
KBS (Toronto, ON)

Clients: Bank of Montreal; BMO Insurance; The Keg Steakhouse + Bar; Sinai Health System

2012 – 2015

Associate Creative Director/Copywriter
McCann Erickson (New York, NY)

Clients: American Airlines; Nikon; Cigna; Lockheed Martin; NASDAQ; MasterCard

2011 – 2013

Adjunct instructor
New York University (New York, NY)

I taught Internet Copywriting in the School of Continuing and Professional Studies.

2008 – 2012

Copywriter
Ogilvy & Mather (New York, NY)

Clients: Siemens; Castrol; Six Flags; TD AMERITRADE; Sara Lee; Domtar; Dove; SAP; UPS; DMA International ECHO Awards

2007

Copywriter (internship)
TKO Advertising (Austin, TX)

Clients: Keva Juice; San Angelo, Texas; Scott & White; Ruidoso, New Mexico; Texas Department of State Health Services; Albuquerque Green

2006

Public Relations Writer (internship)
Crosby-Volmer (Washington, DC)

Clients: Electronic Industries Alliance; National Beer Wholesalers Association; Capital Research Center; National Association of Broadcasters

2002 – today

Founder and Creative Director
greyfedora (Waterloo, ON)

Clients: National Research Council of Canada; Kitchener and Waterloo Community Foundation; Re-elect Elizabeth Witmer; Acadia University

I’ve learned

2006 – 2008

Master of Arts in Advertising
University of Texas (Austin, TX)

Teaching assistant: Creative Strategy; Beginning Portfolio; Public Relations Writing
Industry Relations Chair, Advertising Graduate Council (2007)

2001 – 2005

Bachelor of Arts (Honours) in Political Science with a minor in Journalism
Dalhousie University (Halifax, NS)

2010 – 2012

Advanced Study, Sketch Writing
UCB Theatre (New York, NY)

I’m good at

Thinking globally

I’ve written ads for the United States, Canada, China, Germany, South Africa, the Middle East. I’m used to working across timezones.

Learning things

I’m used to working on complicated, brain-busting accounts — and making them simple for consumers. I love to learn my clients’ businesses.

Speaking geek

I know how to code. I know digital well enough to know what can be done and how to talk to the people who can make it happen.

Radio

I never write. I just transcribe the voice in my head. That either makes me a lunatic or a very good radio copywriter.

Craft

The difference between “less” and “fewer.” Bad kerning. Dumb quotes. These are the things that keep me up at night until I fix them.

Drawing stick figures

I can draw some mean stick figures. Also happy stick figures and sad stick figures. Best of all, you can tell the difference.

I’m bad at

Gastroenterology, French-Vietnamese fusion cuisine, parallel parking, football quarterbacking, forensic accounting, frisbee golf, the cello, piloting multi-engined aircraft, tomatoes, Charlton Heston impersonations, arranging countries by order of land mass, topiary and high-rise steelworking. But I’m willing to learn.

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