Cameron Fleming. Copywriter.

 

Siemens: Somewhere in America.

Siemens is one of those companies that’s always behind the scenes. And I do mean always. Siemens technology generates a third of America’s electricity. Powers a third of its light-rail trains. Handles 90 percent of its mail. Serves 8 out of 10 of its hospitals. And still, nobody knew who Siemens was. The answers were out there, somewhere in America.

Copywriter: Cameron Fleming / Art Director: Jorge Bache / Creative Directors: Robert Balog, Jeff Leaf, Bruce Henderson & Witold Riedel / Director: Victor Garcia

“Somewhere in America, the toughest questions are answered every day.”

“Rosie”

This spot tells the story of one family’s trip to the hospital, and the Siemens Biograph mMR that set their minds at ease.

“Unit 9”

Every morning, Siemens-built gas turbines across America stir to life to power our cities and our lives.

Copywriter
Cameron Fleming
Art Director
Jorge Bache
Creative Directors
Robert Balog
Jeff Leaf
Witold Riedel
Director
Chris Wilcha

Print

The campaign launched with a four-page manifesto in the New York Times that introduced many of the Siemens technologies that are all around us, from MRI machines to trains to wind turbines. (Having trouble reading the copy? Download a PDF.)

Copywriter
Cameron Fleming
Art Director
Jorge Bache
Creative Directors
Robert Balog
Jeff Leaf
Bruce Henderson
Witold Riedel
Photographer
Michael McLaughlin
They’re already here.

Radio

The line “Somewhere in America” actually originated in this series of radio spots. They take an almost documentary approach to show how Siemens technology is making America greener, healthier, and more propserous.

Copywriter
Cameron Fleming
Creative Directors
Robert Balog
Bruce Henderson
Witold Riedel

Electronic Health Records

Smart Grid

Green Buildings

High-speed Rail

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