Cameron Fleming. Copywriter.

 

Siemens: Toys.

Well, what else would you call them? We needed to educate the public about two potentially dry topics: high-speed rail and green buildings. So instead of creating boring banners, we made little toys for people to play with. They just happened to be inside banners. Who said learning can’t be (at least a little bit) fun?

Note: You’ll need Flash to play with these toys. Otherwise, they will appear as videos.

“The covered wagon uses no fuel, because horses don’t run on gasoline.”

High Speed Rail

Compare the speed and fuel efficiency of high-speed rail against other forms of transportation on various routes.

Copywriter
Cameron Fleming
Art Director
Jorge Bache
Creative Directors
Barry Deck
Robert Balog
Jeff Leaf
Witold Riedel

Green Buildings

See how Siemens technologies help make different kinds of buildings more energy efficient and more comfortable for the people who inhabit them.

Copywriters
Cameron Fleming
Kim Healy
Art Directors
Jorge Bache
Dave Ortega
Creative Directors
Barry Deck
Robert Balog
Jeff Leaf
Witold Riedel
Home