I’m a strategist who used to be a copywriter. Some people think that’s a strange transition. To me, it’s only natural.
Although it must be based in data and insight, fundamentally, I believe strategy is a creative act.
This was my creative portfolio (which I like to think is still pretty strategic.) If you’d like to know more about what I’ve been up to since becoming a strategist, please get in touch or take a gander at my résumé.