BMO Insurance. The easiest way to be a hero.
Selling life insurance to people who don’t want to think about life insurance
Millennials don’t buy life insurance. But they should — especially if they have families. So we created a campaign to reach young parents on Facebook. Our multi-layered retargeting approach raised awareness for BMO Insurance, introduced the EasyTerm life insurance product, and closed the sale.
- Cameron Fleming
- Senior Art Director
- Ryan Walton
- Executive Creative Director
- Ian Mackenzie
- KBS Toronto
- Wade Sherman
Our awareness-level video introduced the little-known BMO Insurance brand.
Our product-level video narrowed in on one particular BMO Insurance product, EasyTerm life insurance.