Cameron Fleming. Copywriter.


BMO Insurance: The easiest way to be a hero.

Millennials don’t buy life insurance. But they should — especially if they have families. So we created a campaign to reach young parents on Facebook. Our multi-layered retargeting approach raised awareness for BMO Insurance, introduced the EasyTerm life insurance product, and closed the sale.

“These glasses are so schmutzy!”


In addition to dozens of targeted pieces of creative, the campaign included two videos, one at the product level (above) and this one, at the awareness level.

Cameron Fleming
Senior Art Director
Ryan Walton
Ian Mackenzie
KBS, Toronto
Wade Sherman