BMO SmartFolio. Invest online. Not alone.
Confronting fears about online investing
When we asked investors how they felt about investing online, the answers were vivid. People talked about walking into the lion’s den. Or finding themselves naked on the street. Or being lost at sea.
We needed to show people that with SmartFolio, they can invest for themselves without investing by themselves. So we brought their fears of online investing to life, whimsically — and then showed how they no longer apply. The campaign included both preroll and quick social videos for Facebook and Instagram.
- Cameron Fleming
- Senior Art Director
- Ryan Walton
- Executive Creative Director
- Laura Kim
- KBS Toronto
- Jon + Torey